FLOWCON 2025

Impact Mapping Workshop

"Impact mapping is a lightweight, collaborative planning technique for teams that want to make a big impact with software products. It is based on user interaction design, outcome-driven planning and mind mapping. Impact maps help delivery teams and stakeholders visualise roadmaps, explain how deliverables connect to user needs and communicate how user outcomes relate to higher-level organisational goals." (source: https://www.impactmapping.org/)

Impact Mapping is a unique technique (described in a book by Gojko Adzic) which enables every organisation or team facing a new problem, a new challenge to not only find unexpected ideas but also to make sure that these ideas address those challenges instead of fulfilling other interests.
By following the steps, Impact Mapping helps find ways to experiment, innovate, and compare possible ideas by focusing on the outcome rather than the output. It gives the group the means to verify the progress the whole time - to fail fast or stop investing because they have reached their goal.

In this workshop, we will discuss and map a fictive problem. At the end of the workshop, you will know how the technique works and when to use it, how much fun such Impact Mapping can be and how creative people are when the only constraint is time :)

Sum up the session in only 1 sentence
We will learn how to analyse and manage to prove that our assumptions about the users' problems are correct before investing a lot of work in fixing the wrong problem.

What are the 3 top takeaways from your session or workshop?
1. The method is easy. The key is asking the right questions outside of our silo. 2. The right questions and the right metrics. 3. Assumptions are hindering, experiments are enabling.

“If you hate OKRs, someone is doing them wrong. Maybe you, maybe your boss.” -Christina Wodtke.

Many organisations struggle with OKRs, often finding them frustrating and ineffective. But the problem isn’t the framework—it’s how it’s implemented. Cascading goals, task-focused execution, and rigid structures create silos and disengagement, stifling the true potential of OKRs.

In this talk, we’ll start by uncovering common dysfunctions that derail OKR initiatives and demystify why they fail to deliver results. Then, we’ll introduce a fresh, proven approach: the OKR Solar System. This dynamic model replaces top-down cascades with cross-team collaboration, enabling strategic alignment that adapts to your organisation’s evolving needs.

You’ll learn how the OKR Solar System fosters aligned autonomy, breaks down silos, and empowers teams to focus on shared outcomes. Real-world case studies will showcase its transformative impact on strategy execution. Whether you’re just starting with OKRs, scaling them, or looking for a reset, this session will inspire you to reimagine what’s possible.

Key Takeaways:

- Why cascading OKRs fails and how to avoid it.
- Introduction to the OKR Solar System with practical examples.
- Models for creating cross-team collaboration and strategic alignment.
- How to prevent or fix common OKR implementation challenges.

Let’s turn frustration into inspiration and make OKRs work for you!

Sum up the session in only 1 sentence
Why cascading OKRs fails, and how the Solar System can help you break silos, align strategically, and adapt dynamically.

What are the 3 top takeaways from your session or workshop?
- Why traditional OKR approaches often fail to deliver results.
- How to implement the OKR Solar System for strategic alignment.
- Practical models for fostering cross-team collaboration and innovation.

Dans un environnement de start-up au rythme effréné, il est essentiel de prendre des décisions rapidement.
L'intuition est la recette secrète des responsables de produits pour accélérer la prise de décision. Mais d'où vient notre intuition ?
En examinant les biais dans la sélection et le recrutement de projets dans le monde des start-ups, nous pouvons comprendre que notre intuition est un handicap et ne devrait pas être notre seule méthode de prise de décision.

Sum up the session in only 1 sentence
Les start-ups croient trop en la qualité de l'intuition pour prendre des décisions, mais l'intuition est influencée par l'expérience et peut conduire à des résultats désastreux si elle n'est pas remise en question.

What are the 3 top takeaways from your session or workshop?
- L'intuition n'est pas une donnée mais une construction
- Les employés des start-ups ont tendance à former un groupe cohérent
- Les start-ups ont tendance à répondre aux besoins de certains utilisateurs plus que d'autres

Atelier Domain Storytelling

Domain Storytelling permet de transcrire les histoires racontées par les experts métiers à l'aide d'un langage pictographique facile à comprendre. En regroupant tous les acteurs ayant une connaissance du produit ou du problème à résoudre, Domain Storytelling va permettre de diffuser la connaissance au sein de l'équipe. Les schémas produits sont d'excellent moyen pour les différents participants de se remémorer les discussions autour de points particuliers de l'espace du problème tout en produisant une documentation simple et claire.

Le but de cet atelier va être de vous donner les éléments théoriques et pratiques nécessaires pour animer des ateliers de Domain Storytelling. Il est donc destiné à n'importe quel acteur d'un projet informatique.

En maîtrisant Domain Storytelling vous allez pouvoir simplifier:
la compréhension d'une problématique
définir un langage commun entre les différents acteurs d'un projet
évoquer les éléments de spécifications
identifier les différents contextes de la solution

Sum up the session in only 1 sentence
Apprendre à faciliter des sessions de "Domain Storytelling" pour améliorer la compréhension du métier.

What are the 3 top takeaways from your session or workshop?
- Apprendre à mener des conversations pour découvrir le métier avec des experts du domaine.
- Transcrire dans un langage pictographique les discussions.
- Maitriser un nouvel outil pour concevoir la bonne solution.

Beyond agile: Product Innovation at Google, Airbnb, Spotify, Vinted, & Amazon
What truly distinguishes Google, Airbnb, Spotify, Vinted or Amazon as world-class product companies? This talk goes beyond the conventional "agile" framework to explore how these organizations create a seamless flow across discovery, delivery, and innovation, ensuring that impactful products are delivered consistently.
We'll explore how these companies:

• Blur the lines between discovery and delivery: By integrating user research, data analysis, and rapid experimentation into every step of the product lifecycle, creating a constant feedback loop.
• Foster cross-functional synergy: High-performing teams collaborate seamlessly across product, design, engineering, and data science, ensuring that work flows continuously across disciplines and silos are eliminated.
• Embrace a data-driven culture: Data informs every decision, from shaping product strategy and prioritizing the roadmap to development and post-launch optimization, ensuring that each step is based on real insights.
• Prioritize user-centricity: Understanding user needs and behaviors deeply, translating these insights into intuitive, delightful experiences that evolve with real-time feedback.
• Master the art of experimentation: Using A/B testing, multivariate testing, feature flags, and gradual rollouts to experiment quickly, validate assumptions, and minimize risk—ensuring that the product evolves without disrupting flow.

We’ll also dive into the key enablers behind their success:

• Clear alignment on business objectives: Empowering teams to flow autonomously while staying aligned with overall company goals, ensuring strategic focus without bottlenecks.
• Robust technical foundations: Microservices, cloud-first architectures, and CI/CD pipelines are leveraged to support continuous, scalable delivery, enabling smooth transitions between development phases.
• Design systems that ensure consistency at speed: Reusable design components and patterns enable rapid development while maintaining a high-quality user experience, ensuring flow without compromise.

This session provides a behind-the-scenes look at how these companies create a continuous, harmonious flow between product discovery, delivery, and innovation. Whether you’re a product manager, engineer, designer, or anyone involved in product development, you'll leave with actionable insights to optimize your own processes and foster a smoother, more effective flow within your team and organization.